Their food was marketed as “Food for a Lifetime” and “the finest food you can buy for your pet.”Īfter a brief dip in popularity, Natural Balance was picked up by Petco and came to be featured in over 600 stores. The resulting company was called Dick Van Patten’s Natural Balance Pet Foods and it became one of the first to take advantage of the growing demand for organic and filler-free pet food.
By the end of the conversation, they were thinking about starting a pet food company. Herrick, then a drummer for The John Davidson Show, was interested in animal rescue, while Van Patten had always wanted to open up a pet shop. Natural Balance Pet Foods was created in 1989 by Dick Van Patten and Joey Herrick after a conversation about the two entertainers’ shared love of animals. Read on to learn more about Natural Balance and how we reached this conclusion. In total, we give Natural Balance cat food a 34 out of 60 rating or a C grade.
